Is Your Marketing Job Pointless?
AI Might Agree — And That’s Great News
There’s something quietly unsettling happening behind laptops and ring lights — especially in marketing, content, admin, and sales.
It’s not burnout. It’s not imposter syndrome. It’s something simpler:
“Is this even worth my time?”
And if you’ve ever asked yourself that, you’re not alone.
🚨 The “Pointless Job” Problem
Research shows that up to 40% of people in marketing and sales think their job doesn’t contribute anything meaningful to the world. That’s not a typo. Nearly half of your industry peers are sitting in Google Docs thinking… “Why am I even doing this?”
In contrast, roles in education or healthcare rarely feel that way — and they’re the least likely to be automated. But marketing? Admin? Finance? These are the first in line.
🤖 AI Isn’t Coming for Your Job — It’s Already Here
Here’s what’s really happening: automation is taking over tasks that feel repetitive, time-wasting, or disconnected from real impact. And marketing is filled with those.
Let’s break it down.
Job Category % Who Say It’s Pointless AI Disruption Risk
Sales & Marketing ~40% 🔥 Very High
Banking & Finance ~35% 🔥 Very High
Office Assistants ~30% 🔥 Very High
HR & Admin ~25% ⚠️ Medium–High
IT Support ~20% ⚠️ Medium–High
Now compare that with jobs focused on people and connection:
Job Category % Who Say It’s Pointless AI Disruption Risk
Psychologists <10% 🟡 Low–Medium
Nurses & Midwives <5% 🟢 Low
Primary School Teachers <5% 🟢 Low
Makes sense, right? AI can write reports, schedule emails, and even build funnels. But it still can’t understand your customer like you can. It can’t build trust. It can’t think creatively. And it can’t lead.
⚡️ So What Does This Mean for Solo Entrepreneurs?
If you're running your own business, wearing every hat, and juggling content, campaigns, and customer service — AI isn’t your enemy.
It’s your unpaid assistant. It's your AUTOMATED INTERN (TM)
It can help you do more in half the time. It can take over the tasks that drain your energy and leave you space to focus on strategy, relationships, and growth.
The real risk? Not learning how to use it.
As someone once said:
“AI won’t take your job. But someone who knows how to use AI will.”
💻 Learn How to Use AI to Market Smarter — Not Harder
That’s exactly why we built the AI Marketing Course — a simple, on-demand training programme designed for solo entrepreneurs who want to:
Save time on marketing tasks
Create better content, faster
Automate the boring stuff
Stay in control of their brand
You’ll learn how to use AI tools for content creation, ads, social media, email marketing, and more — without losing your voice or your values.
Because here’s the truth:
AI can’t replace you. But it can supercharge your marketing.
👋 Final Thought
If marketing feels like a never-ending to-do list…
If you’re wondering when you’ll ever have time to think strategically…
If you’re tired of spending hours on content that disappears in a feed…
It’s time to change the way you work.
AI won’t make your business less human — it’ll give you the time and energy to make it more human.
Start learning today with the AI Marketing Course — the best online AI marketing course for solo entrepreneurs who care more about impact than algorithms.
📚 References
- Dur, R., & Van Lent, M. (2019). Does Your Job Matter? The Rise of Socially Useless Work.
- The trillon dollar question for our AGE... The FULL interview here. https://www.youtube.com/watch?v=Fz2EJcTzYM8
- Walo, S. (2023). Bullshit Jobs: Who Believes They’re Doing One? University of Zurich.
https://www.researchgate.net/publication/372568737 - YouGov UK. (n.d.). Most Meaningless Jobs Poll.
https://yougov.co.uk/topics/politics/articles-reports/2015/08/11/which-jobs-are-meaningless - PsyPost. (2023). New research validates ‘bullshit jobs’ theory.
https://www.psypost.org/new-research-validates-bullshit-jobs-theory - Vox. (2025). Does Your Job Feel Pointless? This Might Be the Answer.
https://www.vox.com/future-perfect/412698