Most people overthink AI. Or they overhype it.
Or they assume it’s too complex, too expensive, or too risky.
I’ve spent the last year proving otherwise — by handing over my agency’s marketing to an AI stack I built myself.
I called it my AI intern. In fact, I have a number of them...
And in this article, I’m going to show you how it worked, what it delivered, and how you can do it faster — without the expensive mistakes — by building your own AI-powered system.
🤖 Meet My AI Marketing Stack
Instead of hiring a marketer or outsourcing to an agency, I built a system using:
AI writing tools
- Automated scheduling software
- Zapier workflows
- Video editing powered by AI
- Automated lead follow-up tools
- It cost me £4,500 a year — total.
That’s less than a junior marketer’s monthly salary.
And what did it deliver?
📊 The Numbers
From my agency’s LinkedIn page, run entirely by the AI stack:
7,088 members reached
- 18,511 impressions
- +1% follower growth
- Strong engagement from founders, CXOs, and marketing leads
- 100s of posts, 60+ blogs, 80+ edited videos — all automated
- It wasn’t just content. It was capacity.
And it freed me up to do bigger things — like write two books and deliver keynotes around the UK.
💡 So What’s the Secret?
The magic happens when you combine and manage your AI interns :
✅ Let AI handle the heavy lifting — blogs, posts, video snippets, captions
✅ Keep your voice present — especially in strategy and community engagement
✅ Use AI to scale you, not replace you
You’re not outsourcing your voice.
You’re building a system around it.
🧠 What Most People Get Wrong About AI
The mistake isn’t using AI.
The mistake is expecting AI to do everything.
AI doesn’t replace your thinking.
It amplifies it.
But you need the right structure, the right tools, and a bit of human direction.
That’s exactly what I teach in The AI Marketing Course — designed for busy business owners, marketing leaders, freelancers, and agencies.
🚀 What You’ll Learn Inside the Course
🎯 How to build your own AI-powered marketing system
🛠 The exact tools I use — and which ones to avoid
📆 How to create 30 days of content in just one day a month
📊 What to measure, what to automate, and where to stay human
📩 How to make your content work harder — automatically
No fluff. No hype. Just a system that works — because it’s been tested, tweaked, and used in the real world.
✅ Final Thought
AI won’t replace marketers.
But marketers who know how to use AI?
They’ll replace those who don’t.
You don’t need to become a coder. You don’t need to buy expensive software.
You just need a repeatable, reliable system that:
Saves you time
- Grows your audience
- Keeps your content consistent
- Gives you more opportunities to show up
- And I’ll help you build it — step by step.
👉 Ready to Build Your Own AI Intern?
Let’s do it together.
See you on the inside.
Dan Sodergren
AI Marketing Trainer | Future of Work Speaker
@dansodergren
www.dansodergren.com